diff --git a/apps/ssb/tf-profile.js b/apps/ssb/tf-profile.js
index 8b671a24..db56efa2 100644
--- a/apps/ssb/tf-profile.js
+++ b/apps/ssb/tf-profile.js
@@ -118,7 +118,7 @@ class TfProfileElement extends LitElement {
 		}
 		out.timestamp = message.timestamp;
 		out.hash = message.hash;
-		out.content = message.content;
+		out.content = JSON.parse(message.content);
 		out.signature = message.signature;
 		return out;
 	}